On a recent trip to Washington, D.C., I opted to use Uber to get from the airport to Bethesda, where I was staying. I have been slow to adapt to Uber, but my kids insisted that we use it instead of a cab. Sure enough, the car arrived within seconds of clicking the app, and the fare cost half the price of taking a cab.
During our ride, the driver shared that he has owned a used car business for over a decade, and he talked about how the landscape of that industry is shifting away from the business owner and into the hands (and digits) of the consumer. He talked about a recent visit from a 16-year-old female consumer, who came to his lot full of confidence and command as she rolled out statistics and data from the site CarGurus, a source of information about cost, availability, and quality of used cars within a certain geographic area. He admitted to being a bit flummoxed by her acumen with technology. He also felt flat footed and caught off guard, and talked about the need for adapting to new technologies.
Car buying hasn't really changed since the age of the Model T. We thought, in the age of Uber and Amazon, why can't the process be both fast and fun?
This is adaptation.
A New Game Plan
Even the legendary Coach K of Duke University admitted the need to adapt. Five years ago when his team won the National Championship, he had a roster filled with veterans (juniors and seniors). His latest victory over Wisconsin was driven by four freshmen, with three of them likely to turn pro and be "one and done." Given that he had only eight scholarship players and was hard pressed to field five-on-five scrimmages at practice, he changed the way the team practiced, focusing more on personalized, individualized training and team walk-through situations.
Coach K and the Uber driver in D.C. have both started to make way for Generation Z. Perhaps we all need to do the same.
Mohamed A. El-Erian, chairman of President Obama’s Global Development Council, states in MarketWatch:
Indeed, rather than using existing approaches and processes to compete, these entrants created radical new game plans, rewriting the target industry's rules. Their creativity and passion enabled them to subdue and in some cases even destroy less adaptable giants remarkably quickly.
This is exactly what Coach K did. He created a "new game plan," and his players executed it to perfection.
A New Breed of Student
Alexandra Levit, in a 3/28/15 New York Times article, "Make Way for Generation Z," explains:
They don’t wait for their parents to teach them things or tell them how to make decisions. As demonstrated by the teenagers attending the recent Generation Z Conference at American University in Washington, Gen Z is already out in the world, curious and driven, investigating how to obtain relevant professional experience before college.
Interesting that she describes Generation Z as "out in the world," as we increasingly live in the Shut-In Economy.
Consumerism is happening behind closed doors, on couches and chairs, as people click a button to watch on-demand TV, use online retailers to buy clothing and groceries, and listen to personalized playlists.
Yet despite this "shut-in" consumerism that Generation Z likes, they are also eager to become change agents and have an impact in the world.
Alexandra Levit quotes 16-year-old Sejal Makheja:
The young people at the conference want to take an active role in their communities and their futures. It's an upbeat group that’s full of passion.
So how do schools provide outlets for these Generation Z students to pursue their passions, be active participants in community life, and steer these learners toward their futures?
The answer is adaptation.
A Student's Voice
Teenager Ryan Lotocki challenges schools to change their assumptions about teaching and learning, and demands that schools adapt to tap into student genius:
His voice is worth listening to, and his vantage point is one to consider as we all grapple with how to meet Generation Z where they are, and with how to adapt and inspire in our construction of school, learning, education, and time.
We see adaptation (and disruption) happening all around us, whether it’s Uber, CarGurus, Beepi, or even Duke basketball. In what ways do schools need to adapt? Add your ideas in the comments below.