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By the Numbers: The Facebook Edge

Social networking offers a competitive advantage in the newest interactive-oriented job market.
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Ninety percent of teens with Internet access have tried social networking technology. They average about nine hours per week doing so and -- great news, teachers -- about half say they've talked about schoolwork while online.

Another upside: Seventy percent of the new jobs created in the United States between 1998 and 2004 are interaction intensive, meaning they require collaborative judgment and insight. Wages for these jobs -- including those in the insurance, banking, and health care professions -- have risen faster than the economy as a whole, suggesting that those prepared for an interactive-oriented job market will have a competitive advantage.

Source: U.S. Bureau of Labor Statistics, Cisco Systems research

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tommy's picture


I started work at the International American School of Warsaw over a year ago. I am in the marketing department and I have rebranded the school from top to bottom. Please have a look at our facebook page In terms of this article, I must say that Facebook has given us a big edge.

Our wall photos section shows our holiday cards and forms of marketing. I have made a new website - - please look at our interactive magazine by our students and in the multimedia, animations that describe our education.

We are starting a student Radio/Podcast section, we have a new live mascot for School pride and we are refurbishing our new building in a very interesting way. It is small but the classes will be thematic :)

I am really curious as to what your thoughts are. I would really like to see the areas were i could develop it.

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