George Lucas Educational Foundation

Educational Institutions Step into the Ring to Fight for Fitness

Schools battle an epidemic of childhood obesity -- a problem they helped create.
By Evantheia Schibsted
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Credit: Thomas Reis

The aroma of fast food has long been a temptation for hungry Americans. Yet many of us, scolded by doctors and taunted by our bathroom scales, have begun to resist the guilty pleasure of a greasy burger and fries.

Many of our children, however, are not so lucky. The percentage of overweight children ages 6-19 has nearly quadrupled in the United States since the 1960s, according to the federal Centers for Disease Control and Prevention (CDC). Today, 16 percent of children, or about 9 million kids, are overweight (defined as at or above the 95th percentile of the CDC growth charts for age and sex). Many more are at risk of becoming that way.

Factor in the increasing childhood propensity to spend less time kicking a soccer ball around and more hours in front of a television or computer screen, and you have the recipe for a generation of overweight kids who some health experts predict may actually have shorter life spans than their parents.

With extra heft comes a notorious array of health problems such as high blood pressure, sleep disorders, high cholesterol, asthma, joint problems, and Type II diabetes. An overweight child is more likely than other kids to be overweight as an adult, thus more susceptible to developing potentially fatal chronic diseases, most notably heart disease. "Obesity threatens to reverse the gains we made in the control of diseases such as heart disease and cancer," says the CDC's William Dietz.

Home eating and recreational habits are a big factor in this crisis. Kids look to their parents for lifestyle cues and meal planning. Look around: We've become a nation of droopy-jeaned waddlers.

But kids also spend a large part of their day at school; some have two meals there. What role, then, do schools play in reversing the unhealthy slide?

Readin', 'Ritin', and Root Beer

At first whiff, schools seem to contribute to the obesity problem. Struggling to save money, school districts favor inexpensive -- and less healthy -- food choices for meals. Chicken fingers are in; carrot sticks are out.

They also frequently make fund-generating alliances with companies that put snacks with little nutritional value on school campuses. Strapped for cash, many districts have signed contracts worth millions of dollars with companies such as Coca-Cola and Pepsi to fund such extracurricular activities as field trips or, ironically, athletic programs and equipment.

"How did we get into a place where education is partially funded through our children's pocket change?" asks Michele Simon, a public health attorney and director of the Center for Informed Food Choices, in Oakland, California. "Why have we opened the doors of public education to the likes of Coca-Cola?"

Because of these Faustian bargains, kids overdose on sodas and snacks from hallway vending machines or è la carte items in school cafeterias. Though they are learning about the nutritional values of the food pyramid in health class, once out the door, they are plied with Doritos and Coke.

The beverage contracts typically offer three types of payoffs: The first is an upfront cash payment, unrelated to sales, given outright to a district, which can vary from $2,000 to $200,000 or more. The second entails gifts or promotional materials, ranging from scoreboards branded with a company's logo to cheerleading uniforms to college scholarships. The third is funding generated by a percentage of product sales.

But not everyone is signing on the dotted line. Some districts and, in some cases, entire states, are drafting new laws to ban junk food from school and encourage access to healthy offerings on campuses. (See "Some States Revise School-Food Rules," below.) Others are turning down lucrative contracts with the same soda makers and fast food franchises that once helped fill their schools' coffers.

One of the first districts to resist this temptation was the Appleton Area School District, in Appleton, Wisconsin. In 2003, the district was offered a $3 million contract with Coca-Cola to sell its products -- exclusively -- in on-campus vending machines. Superintendent Thomas Scullen advised school board members not to consider the contract.

"We talked with the board and decided we've got to do something for the mental and physical well-being of our students," says Scullen. The contract was rejected.

A recent study indicates that such a move may not have a deleterious impact on the school's finances, as was once feared. According to the survey, sponsored in part by the CDC, schools that have eliminated junk food sales haven't suffered financial setbacks. In fact, one of the main findings was that "students will buy and consume healthful foods and beverages -- and schools can make money from selling healthful options."

Kirsten Witt, a spokesperson for Coca-Cola, defends her company's presence on school campuses, noting that in August, the company teamed with other members of the American Beverage Association to adopt guidelines for a school vending policy. These include restricting the sale of carbonated drinks at elementary schools, limiting the sale of soft drinks at middle schools to after-school hours, and allowing only half the beverages sold at high schools to be sodas.

What nutritional value does Coke offer kids? "Hydration," Witt says. "And I would argue that hydration is very important."

Chubby Checkers

In addition to scrutinizing the contents of their vending machines, many schools have scrutinized the nutritional value of the food they prepare and serve. Some brought in outside culinary experts -- and, in a few instances, celebrity chefs -- for help.

In Berkeley, California, healthy-cuisine trailblazer Alice Waters launched the Edible Schoolyard at Martin Luther King Jr. Middle School. In this type of program -- promoted nationwide by the Farm to School organization, connecting schools with local farmers -- kids get their hands dirty by gardening organic crops while learning about seasonal cooking, food production, ecology, and nutrition.

Food for Thought:

Alison Slade, principal of Namaste Charter School, feeds students healthy food (above) and encourages healthy movement (below).

Credit: JJ Sulin Photography

In New York City, Jorge Leon Collazo, a.k.a. Chef Jorge, leads his own culinary revolution. With seven other chefs in the New York City Department of Education's SchoolFood program, Collazo -- able to use the district's buying clout to demand healthier products from food manufacturers -- creates tasty, healthy recipes for students in the nation's largest district. (See "Brain Food: Nutritious Eats + Yummy Ingredients = Happy Students.")

Any dietitian will tell you that you need to burn calories as well as watch them. It's not enough for kids to eat better food; they still need to burn that fuel.

That doesn't happen in front of the television. A 2005 Kaiser Family Foundation survey of children ages 8-18 found that the amount of screen time (periods spent in front of a television or computer) young people spend has skyrocketed to more than 44 hours a week. And, unfortunately, they don't always make up for that couch time at school.

"The biggest change in kids' lifestyles over the past 25 years is the increase in screen time," says David Walsh, a psychologist and president of the National Institute on Media and the Family. "We've got to pry kids away from their video games, computers, and TVs and get them more active."

Throughout many schools, however, the opposite is happening. In an attempt to improve academic performance, classroom time is on the rise, while recess and physical education are being cut back or dropped altogether. According to the CDC, nearly one-third of elementary schools nationwide no longer offer recess, and, between 1991 and 2003, the number of high school students taking PE declined from 41 percent to 28 percent.

The National Association for Sport and Physical Education recommends that children get a minimum of 60 minutes per day of combined moderate and vigorous physical activity. In 2003, only one-third of high school students got enough exercise.

"Historically, PE has never held the same favor that core academic subjects have," says Jerald Newberry, director of health information at the National Education Association. "That status has been further reduced because of the pressures of No Child Left Behind."

Let's Get Physical

A small school in Chicago is bucking that trend. Namaste Charter School, its name coined from a Hindi greeting, is a K-2 public school located in a blue-collar neighborhood on Chicago's Southwest Side. Parents of the school's 145 students work at places such as the nearby tortilla and Wrigley Gum factories.

Credit: JJ Sulin Photography

Instead of cutting back on PE and recess time, Namaste allocates a full hour to daily exercise classes. Activities range from yoga and free movement to weekly 2-mile walks to the park. The school also holds a daily half-hour recess, and the kids begin their day with 20 minutes of stretching. Movement is often incorporated into lessons as well.

Alison Slade, the school's cofounder and principal, harbors no illusions about why most parents initially chose her school when it opened last year. "Free day care," she says. "In our first year of operation, we didn't necessarily get people interested in our focus on health and nutrition. But that's a good thing -- to reach people who don't have that consciousness already."

Encouraged to consume reasonable food portions, kids at Namaste select from an assortment of healthy items for their meals. For breakfast, this menu includes fresh fruit, yogurt, and sugarless cereals.

For lunch, youngsters choose dishes such as baked chicken and turkey dogs. They also create their own salads from an assortment of foods, from broccoli and carrot sticks to pineapple and raisins. Unlike many public schools, where kids purchase bottled water from vending machines, Namaste provides a water cooler in each of its six classrooms.

Students aren't the only ones benefiting from the school's emphasis on healthy living. Since first-grade teacher Sarah Groth began teaching at Namaste a year ago, she has lost 50 pounds, and she now eats better away from school and exercises regularly. She says a supportive work atmosphere helped her do that.

To obtain objective data concerning student progress, Namaste partners with the Consortium to Lower Obesity in Chicago Children (CLOCC) to measure the children's height, weight, abdominal circumference, and blood pressure as well as their knowledge of and attitude toward physical activity and nutrition. A majority of the students also wear an accelerometer, a beeper-size gizmo that measures physical activity.

Initial data is promising, according to Katherine Kaufer Christoffel, CLOCC's medical director. Early findings show that from January 2005 to May 2005, the average level of vigorous activities among Namaste students increased from 30 minutes to 45 minutes per day. Additionally, the average weight of the kids didn't go up in terms of their body-mass index (BMI).

"In our world, this is fabulous," says Christoffel, who is also director of the Center on Obesity Management and Prevention, a research arm of Children's Memorial Hospital. "Can we say this is the best thing since sliced bread? No. But we can say that it's very promising."

Eat Well, Think Well

Increasingly, educators are finding that a healthy lifestyle promotes higher academic performance. Two years ago, Anthony Elementary School, a K-5 school in Leavenworth, Kansas, implemented a health-oriented program for its 350 students, which requires that they exercise, eat more nutritious lunches, and take two vitamin-mineral supplements daily.

Picture of Health:

Sarah Groth, a first-grade teacher at Namaste Charter School, lost 50 pounds practicing what she preaches.

Credit: JJ Sulin Photography

Before the program, Anthony was ranked ninth in standardized math tests and tenth in English exams in a district of ten schools. One year into the health program, the school's test scores rose to first in math and second in English. Student behavior also improved: Office referrals plummeted from 438 incidents in one year to 18. Additionally, the number of students who met the Presidential Fitness Standards rose from three to 40 in the first year.

The staff at Wisconsin's Appleton Central Alternative School say the students -- 120 teens at risk of dropping out of school -- also began behaving differently not long after the school overhauled its menu in 1997. Instead of iceberg lettuce, students ate dark, leafy greens. In place of white bread, they were served whole-grain baked goods. Rather than carbonated soda, they drank a flax-based energy drink high in beneficial omega-3 fatty acids, or water from coolers located in classrooms.

"If students have a good breakfast and a good lunch, they seem to have an increased ability to concentrate in class," says Appleton English teacher Mary Bruyette, a catalyst for initiating the dietary changes. "We were able to plan more challenging lesson plans."

As educators such as Bruyette, as well as parents, school-food providers, and policy makers, continue to see connections between good health and better learning, more districts are likely to join the fight against sedentary lifestyles and unhealthy eating -- in and out of school. To end what many doctors are calling an epidemic of obesity, children will need to learn to relish a crisp apple as much as a super-size serving of fatty fries. What better place for such an education than school?

Evantheia Schibsted is a contributing writer to Edutopia.

Comments (18) Sign in or register to comment Follow Subscribe to comments via RSS

Alisha Caron's picture
Anonymous (not verified)

This article addresses important issues that I'm glad to see presented. Like learning, school should not be stagnant, but rather include movement and growth.

I am particularly excited to read that there are schools that are adopting programs, like Farm to School, that encourage not just increased nutrition and fitness, but also present the opportunity to use that information for new learning.

The statistics presented in this article alone make it clear that changes need to be made in order to battle childhood obesity. I find it encouraging that there are schools out there that are working to make a difference.

Tiffany 's picture
Anonymous (not verified)

I find it interesting that over the years there have many things that have been tested and proven to students to perform better. Let's give them a mint while they are taking a test (that was always my teacher's favorite) and it will stimulate the brain and help students learn. If we shorten the amount of time the students sit in their seats, they will do better. If they eat breakfast, they will do better. If a student dresses nice on the day of an exam (or any day for that matter), they will do better.

While I think that eating healthy and being more physically active are important, especially for many of the reasons above, I think that there is greater reason out there as to why are students are not doing well in school.

Seeing obesity on the rise is something to be concerned about. Children do need to be back outside and free to run. The hard part is though that most of the time it is not safe to do such things anymore. A child cannot just walk down to the park and play until dark anymore. Parents now have to go with their kids to watch them and many parents don't have the time to do such things. This, I believe, is where this article is right. The schools need to help ensure that the students are getting the physical activity they need and many times the meals that are good for them. Parents are busier than ever these days and home cooked meals are becoming more and more scarse. Children need to see that there are better things to eat out there than burgers. We need to show them that veggies are not evil and bad.

Danicia 's picture
Anonymous (not verified)

Like others have said, for the students to get into a better lifestyle we as teachers need to model it. I would love to be in a school that put as much emphasis on eating healthy as the school above did. so there should be better snacks and lunches for the students and the classes should have more kinesthetic learning taking place.
To see how much that schools performance increased is also incredible. There is enough research out there to see that healthier students learn better and are better students.
I still think that parents need to take a bigger responsibility in what their children eat, but there is a lot we can do at the schools to increase the students health.

Tyler Kazmierkoski's picture
Anonymous (not verified)

I feel that offering healthy meals in school districts and increasing physical activity in school is a huge step in fighting obesity in our youth, but this is not the only step we need to take as educators. We need to educate our children about living a healthy lifestyle so they can live a physically fit life both in and out of school. By informing our children of the rights and wrong in health and making them aware of the importance in physical activity, they can become not just healthy students while at school, but we can help them become a healthy person for the rest of their lives.

Also, I think that is a great point about the rejection of the Coca-Cola contract, but what we are forgetting is that Coca-Cola and other large food companies offer many nutritional products. How about limiting the TYPE of products in our school, while still reaping the monetary benefits from these contracts? Companies will still happily promote these healthy options in our schools while our districts will receive the supplementary funding from these corporations.

Paul Green's picture
Anonymous (not verified)

As a PE major, I feel very strongly about the subject of student obesity. The end goal for a physical educator is for his/her students to be physically active and thereby healthy for a lifetime. By using well thought out lesson plans and exemplary teaching techniques a physical educator can change a child's life by turning them on to a game or sport that will help that student stay fit for a lifetime.
Health class is another important aspect of the student's education because this is where the information about which foods are healthy and which foods are not is taught. Students learn about good and bad fats as well as complex and simple carbohydrates. As educators we need to embrace these concepts and live them.
So, why would the following statement bother me?

"What better place for such an education than school?"

I honestly believe that home is the place where children need to develop a healthy relationship with food and activity. I know that many students in rural and urban areas lack the funds to buy health foods, but there is always a way to eat healthily regardless of ingredients. Similarly, activity doesn't require a gymnasium or a pool, exercises that require little or no space can be extremely useful, especially when augmented by a good PE program.
It is for these reasons that parents MUST take responsibility for their child's well being. Allowing a child to become obese before they enter elementary school constitutes a failure on the part of the parents. I know this may seem inflammatory but I think it's true. Children's social and cultural values are derived almost entirely from their families; nutrition should go along with that. If a student is reminiscent of a meatball at 8, the parents have screwed up somewhere and may themselves need an education in health.
I am not saying we should do this, I merely suggest what I believe would be the best way to change the situation.
Think of it this way, if a student goes all the way through school without ever having the chance to treat themselves to a root beer, how will they ever know how to enjoy just one. Unhealthy foods will acquire a new taboo which could lead to kids binging when they have the opportunity.
I do believe that healthy food should be the only food served by the school, but a vending machine not only helps students learn how to live with soda products, it teaches them how to budget money and to choose whether that soda is really worth what is being asked of it. Because in the end, kids can always go down the street at the end of the day and get a pop from the corner store.
As long as parents get in gear and raise their children with an understanding of nutrition, a good school health and PE program will allow students to enjoy foods that are less healthy in a responsible and healthy manner. And let's face it........Every kid deserves a frosty root beer after a hellish calculus test. Who are we to take that away from them?

K. Richards's picture
Anonymous (not verified)

One thing that stood out to me in this article is the influence that major corporations have on hurting public school systems to put vending machines in schools. It one thing to preach health and nutrition in the classroom and have healthy food available for students when they get out of class, and it's another thing to have junk food in vending machines.

I know when I was in school if the meal that was provided wasn't up to my standards of edible, I opted for what was in the vending machine or at the candy store. There are healthier snacks that can be put in place if junk food and healthier drink that can be offered instead of Coca-Cola.I know for a fact that coke has alternative for everything to reach a border audience why not place them in schools when the offer the incentives. I think that it because if they can get children hook liquid calories int he form of caffeine at an early age it increase there customer potential when they are older.

Jessica Vitale's picture
Anonymous (not verified)

I really enjoyed this article because it gives proof of schools that care about their students. I really enjoyed how the Martin Luther King, Jr. School used the "Farm to School" method giving students first hand experience in growing healthy food and getting support from local farmers. I feel that out ever-growing society has forgotten about agriculture and self-sustainability that the people of our country had to do to feed themselves. It is important for students to understand that healthy and wholesome food grows from our earth and it shows them the whole cycle and connection between us and the earth. Food doesn't just come from McDonald's.

My four-year-old boy already knows how to play video games and computer games, and it always worried me that he would be one of those kids that are always addicted to their technology games. However, we have found a happy medium in our family. His use of video games and online games are limited. My husband and I always encourage outdoor activity and we tend to do short walks during the day, which our son actually enjoys even more than the video games. Then on the weekends we do a longer hike in the woods. We also emphasize the importance of gardening. Ethan always helps us to plant our seeds in the spring and water them throughout the summer. These are all important things to teach children because as the saying goes, "You are what you eat."

Laura's picture
Anonymous (not verified)

Its good to hear that the schools are starting to see the light to ge out of the obesity tunnel. I heard about the alternative school in Wisconsin changing their lunch system some years ago. The food change also correlated with zero reports of vandalism within the school that year. The thought of a school going from washing graffiti off of school walls every week one year to zero acts of violence the next is unimaginable, but it happened. It was suggested that the old lunch system caused spikes and pitfalls in blood sugar which created swings in mood. The new lunch system was not loaded with unnecessary calories and sugars which created a more steady glycemic level and thus even mood. The information in this article should be on the front page of every newspaper as a cure for obesity. Unfortunately many schools and the general public continue to ignore the obvious and continue to cut P.E. programs and sign contracts with corporations that care more about money than the health of children. Its sick to think about, but money rules every time.

Dylan Smith's picture
Anonymous (not verified)

As an education student, I found two things primarily interesting about this article. First, better nutrition in school just makes sense. We've long known about the benefits of better nutrition in everyday life, why did it take so long for it to be researched in schools? Secondly, how did the schools make up the money lost by discontinuing contracts with soft drink companies? I'd be curious to learn more about that, since as a Music educator, my program is one of the first to suffer from funding deficits.

carole reiss's picture
Anonymous (not verified)

I was so happy to see this article. I am completing my doctoral research in the Effects of Mindful Exercise on Standardized Test Scores. I hope to show the realationship of Yoga and Tai-chi, and its effects on standardized tests. I am using a reading test to measure this research. If anyone is interested in the results email me at

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