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EDUTOPIA.ORG
Average User: 50.5 years old, married, female, with HHI over $95K.
EDUTOPIA MAGAZINE
Average Reader: 48.5 years old, married, female, with HHI over $94K.

Edutopia Audience
Edutopia Audience

SHARE THEIR ISSUE OF EDUTOPIA AN AVERAGE OF 1.6 TIMES.
  • 93%
  • 90%

are likely to recommend Edutopia to friends and colleagues.

HAVE THE INFLUENCE AND PURCHASE POWER TO MAKE DECISIONS AT SCHOOL, SCHOOL DISTRICT, AND STATE LEVELS.
  • 46%
  • 43%

have bottom-line approval --
purchases cannot be made without their signature.

  • 46%
  • 40%

make decisions that impact more than 1,000 students.



ACTIVELY INVOLVED IN THE PURCHASE OF
A WIDE RANGE OF PRODUCT CATEGORIES.
  • 93%
  • 91%

state that they recommend, specify, influence, or approve purchases of technology, educational tools and services, or Internet-related products.


93% 91% have input on computer software.
91% 91% have input on curriculum/instructional software.
85% 84% have input on computer hardware.
88% 90% have input on educational products (textbooks, kits, supplies, games, and so on).
88% 88% have input on professional-development products.
85% 85% have input on multimedia technologies.
82% 83% have input on presentation products.
68% 67% have input on assessment software.
HIGHLY EDUCATED AND ENGAGED IN THEIR PROFESSIONS, FAMILIES, AND COMMUNITIES.
  • 80%
  • 78%

have completed postgraduate study.


29% 30% are male.
69% 70% are female.
70% 73% are married.
75% 78% have kids.
39% 45% have kids in K-12.
IN THEIR PEAK EARNING YEARS.


THE MEANS AND MOTIVATION TO PURSUE THEIR PASSIONS.


CONNECTED AND INFORMED BY TECHNOLOGY AS PART OF THEIR DAILY LIVES.


90% 89% use email more than once per day.
26% 30% search for product information online more than once per day.
19% 19% shop online a few times per week.
34% 33% view video or other multimedia at least once per day.
44% 42% post or read message boards or blogs at least once per week.
33% 28% participate in social media (MySpace, Facebook, Flickr) at least once a month.
37% 33% use instant messaging at least once per week.


*Source: All Edutopia subscriber/visitor data is from the "Edutopia Subscriber Study" and "Edutopia.org User Study," December 2007.
  
Magazine Subscriber Titles

57% Management Power:
State/District/Building Level
  • Superintendent/Asst. Superintendent
  • Curriculum Director
  • Professional Development Director
  • Media/Technology Director
  • Technology Director/Coordinator/CIO/CTP
  • Guidance Director
  • Business/Purchasing Director
  • Title 1, 2, or 6 Coordinator/Fed. Program Director/Fed. Funds Admin.
  • Principal/Asst. Principal
  • Department Chairperson (in School/District Management)
  • Library/Media Specialist
  • Facilities Manager
  • Other School/District Management
31% K-12 Teachers

7% Higher-Education Leaders
  • College/University Professor or Dean
  • Preservice Teacher/Education Student
  • College/University Administration or Staff
  • Other Schools/Related Agencies
2% Policy Makers: The Money People
  • School Board Member
  • Federal, State, or Local Legislator
  • U.S. Department of Education Staff
  • State Department of Education Staff
  • Other Government Agency Staff
3% Business & Community Leaders
  • Consultant
  • Curator/Museum Program Administrator
  • Active Parent
  • Active Business Leader/Member
  • Nonprofit Education Foundation Board or Staff Member
  • Nonprofit Publisher: Producer, Researcher, Trainer, or Curriculum Developer
  • Commercial Publisher: Producer, Researcher, Trainer, or Curriculum Developer