Tara is a marketing enthusiast of web start-ups, interactive education programs, video games, toys, software, consumer products, multimedia productions, cooking shows, and more. Tara is a successful marketing executive specializing in multimedia properties including games, iOS apps, virtual goods, film, videos, web content and consumer goods. Tara excels at leading organizations, building brands, mining research for insights, and developing new platforms as she has for Boomwriter, Plaor, Bare Tree Media, Turbine (Warner Bros.), Stride Rite, Atari, Crayola, Infonautics, eGames, Mattel, Tyco Toys, and K'NEX. Tara created the strategy and drove implementation of key brand initiatives, new product launches, package redesigns, and new social media campaigns. With a keen interest and command of the youth market, Tara has successfully taken concepts to commercialization while working with in-house and outside agencies. As the brand strategist, Tara has led the creation of marketing collateral for multi-tiered campaigns, including online, TV, print, OLA, POP, radio, event, social media, and PR. In addition to building brands, Tara enjoys leading teams and fostering a spirit of excellence. Tara holds an MBA in Marketing from Temple University and a BS in Business from Skidmore College.
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