George Lucas Educational Foundation

Dr. Brian J. Dixon

click here to watch a video overview of Social Media for School Leaders

Dr. Brian J. Dixon is passionate about preparing today's young people with real world skills to succeed in our changing world. Dr. Dixon has a doctoral degree in educational technology from San Diego State University where he studied students creating reflective video jounals online. He was also the director of online programs for High Tech High, a nationally recognized charter school network with 10 member schools throughout Southern California. Dr. Dixon founded the Mentorship Academy, a project-based, technology-focused charter school located in downtown Baton Rouge, Louisiana to provide a student-centered learning place to help underserved students prepare for success in college and beyond. Brian lives in Baton Rouge, Louisiana with his wife Julie and young son Ryland.

Dr. Dixon's newest book, Social Media for School Leaders, teaches readers how to create an effective social media strategy for a school or district.

School leaders may be familiar with social media in their own lives, but many still need help in effectively using social media in their professional practice. In this book, Brian Dixon, an expert in social media in education, offers detailed descriptions of the best online tools available today and provides step-by-step instructions for using them to move a school community from awareness to advocacy and from feedback to collaboration.

  • Offers school leaders everything they need to implement social media throughout their campus and their communities
  • Contains expert advice for creating a sustainable social engagement strategy
  • Features screenshots and examples from schools and individuals who are using social media to the best effect

This important resource can help savvy school leaders shift their leadership strategy from communicating to connecting.

Areas of Interest: 
educational technology,
social media,
project-based learning