George Lucas Educational Foundation

Sally Carson

User Experience Design

As a User Experience Designer, it's my job to make complex systems feel simple. I work with my clients to create experiences that are clear and intuitive, and at the same time delightful and engaging.

My goal is to cleverly balance the needs of the user with your business objectives. Project success is measured via qualitative and quantitative analysis. I believe that the best ideas stem from a warm, collaborative relationship with my clients.


I'm teaching Principles of Usability as a part of the Academy of Art University's MFA in Web & New Media program.

Course Description:

This course addresses the principles of usable design such as listening to users, understanding the medium and the ability to bridge the two with a well-designed user interface. Objectively evaluate the usability of products, design from user requirements, and test designs to verify successes or uncover flaws.

Areas of Interest: 

User Activity