http://www.nytimes.com/2010/10/08/us/08picture.html The economic downturn is certainly a major factor, but many in the industry see an additional reason for the slump. Parents have begun pressing their kindergartners and first graders to leave the picture book behind and move on to more text-heavy chapter books. Publishers cite pressures from parents who are mindful of increasingly rigorous standardized testing in schools. /quote Is this happening with your parents? This seems totally crazy to me.