Here in Anderson Valley, we have a pretty strong need for an alternative education program for families. We are a one-school distict, so from K-12, there is only one option for all families and students. Many families homeschool or just leave if their childrens' needs are not being met.
A co-worker and I are working with the district to develop an alternative program based on Project Based Learning, fostering critical thinking skills, and using independent learning plans. It will be a multi-aged classroom for students in K-6 grades.
While we have gotten the OK from the district to begin in the Fall of 2015, we will be technically a homestudy program with an optional classroom component. So as teachers, we are putting our careers on the line with the belief that we can create a great program and have enough attendance to pay our salaries.
What we are faced with now is that a lot of families have participated in the process of creating this program, but now they have to sign on the dotted line and commit to enrolling their children. We need to find a way to market the program, and in language that parents understand and feel confident about. There is a huge amount of parent education to do.
So I am looking for advice on resources for parents in plain speech, marketing strategies, other programs experiences starting out etc. Anything I can get my hands on that will help us build our student base to have a successful program.
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