I know that students are often difficult to motivate, especially for writing. I learned that by blending my workshop, I could create more time for students to publish creatively. This was a motivator! One of my favorite publishing formats (more importantly my students loved it) was using a green screen and camera to record what they had written about. They turned their "paper piece" in to a live presentation and were able to share it with an authentic audience. Getting my students to draft and revise became less of an issue because they wanted to use the green screen and record themselves when they were finished. They wanted to spend the extra time revising and editing so that it was picture perfect.
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