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Social Media for School Districts

Herb Wansitler

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Facebook and Twitter for School District

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I am currently looking at publishing Facebook and Twitter accounts for a school district. The chief purpose of using these tools will be to push information out in a format that numerous people are using. Any suggestions? Any concerns? Any information?

Marketing, graphic design, & e-communications specialist in education

This presentation from the

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This presentation from the National School PR Association yesterday is pretty comprehensive about social media use for school districts:

"What Every School District Needs to Know About Social Media"
http://www.marketingsavant.com/landing/nspra12/

Thanks

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Awesome information! Thanks.

High School Teacher from Sydney, Australia

Approach with caution

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Hi Herb,
Very important question. We've recently started setting up our own Twitter, Google + and Facebook pages for our school. It's been an interesting experience but a positive one, on the whole. The two recommendations that I would make are:
1) Keep it locked down - at least at the start. The less people you have who can post to the page, the better - that will ensure that your message remains uncluttered.
2) Expect to lose control of it - we found that as soon as parents could access our pages, they started accessing them very regularly - and asking lots and lots of questions, making lots of posts and all kinds of things.

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