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We were discussing radio ads and I mentioned that my favorite were the "Real Men of Genius" Bud Light ads. I played a few for them and told them that it does make me want to run out and buy Bud Light, but the ad is effective because I remember it when I see Bud Light. This is what followed... Student: Mr. Evans, do you drink? Me: That is not an appropriate question to ask me. Student: Sorry, you're right... But we would not blame you if you did. Just wow.