How to reach young people (13-25 years) with important health & safety messages.
Part of the British Safety Council's Speak Up, Stay Safe campaign to build
awareness and understanding of work-related risks with young people
(13-25years), the app is a cutting edge intervention in cause-related
entertainment. It's difficult to reach young people but the app is a great
opportunity to get important information into their hands. Players will be
steered to access important health and safety messages, tips and films as
part of the game experience.
It really could be an app that saves lives.