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WHAT WORKS IN EDUCATION The George Lucas Educational Foundation

Before we dig in, let's start with a quick multiple-choice quiz:

Font : Text ::

A. Hat : Head
B. Coffee : Tea
C. Voice : Speech

The answer is C. The font you choose to display text is every bit as important as the voice you use to speak if you want a reader to not only understand what they are reading, but also remember it as well. The primary purpose of type is not really to be readable, but to convey information that is to be remembered. Surprisingly, readability might not always lead to the best information retention.

Think about the last really great talk you listened to. Do you remember the content of that speech because it was compelling information or because the speaker spoke compellingly? It was probably a bit of both. However, no matter how vital the content of the speech, a speaker who drones on clearly but monotonously is far less likely to make a lasting impression than someone who speaks with animation and purpose.

Yet we spend very little time considering the font (or typeface) we use to communicate our messages. All too often we stick with the few fonts provided by our word processor, usually the default font, which is going to be the workhorse font Arial. However, imagine a world where everyone sounded exactly the same, where every voice had the same tones and inflections. It would be like a world of monotonous computerized voices. That's what text in Arial (or Helvetica on the Mac) is starting to feel like.

Clarity Does not Always Lead to Understanding

It is often assumed that good typography is about clarity, that the text should be as easy to read as possible. However, blogger Christian Jarret reports in Research Digest that studies by Connor Diemand-Yauman of the Princeton University Department of Psychology and his colleagues may call this assumption into question. Their research found a correlation between the effort it took to read text and the ability of subjects to remember that information for later testing. Yes, information presented in a "harder-to-read" font -- such as Comic Sans -- was better remembered than the same information in easier-to-read type.

One theory is that making the subjects work harder to read text forces them to focus on the text more acutely, engaging deeper parts of their brains than if they could simply breeze through it. Jarret observes from the report by Diemand-Yauman:

When people find something easy to read, they take that as a sign that they've mastered it. Conversely, the researchers believe harder-to-read fonts provoke a feeling of lack of mastery and encourage deeper processing."

An alternative theory on this affect may be that most people pay attention to handwritten text as being more "authentic." Whatever the reason, this seems to be something that many designers inherently know, recognizing that making text more engaging is a better way to convey information that needs to be remembered. There's obviously a balance to be struck. If material becomes too difficult to read, students may simply give up or become more confused. But equally, if it's too easy, they may become bored and complacent.

In Praise of Comic Sans

Comic Sans is often the butt of jokes -- "Comic Sans walks into a bar and the bartender says, 'We don't serve your type here.'" Given what Diemand-Yauman and his colleagues have discovered, that ridicule may be unfair. Comic Sans has a very specific voice, one that -- to a less jaded audience like elementary school students -- feels friendly and familiar, and is very similar to the way in which these students are being taught to write. In fact, one teacher at my son's school explained to my wife that she prefers Comic Sans specifically because it is the only commonly available typeface that shows the form of the letter "a" that she is teaching her children how to write.

However, Comic Sans is not the only handwritten font on the block, nor should we assume that the effect noted by Diemand-Yauman and his colleagues is isolated only to handwritten fonts. There are many alternatives that you can choose from.

Figure 1. Some free alternatives to Comic Sans

Credit: Jason Cranford Teague

Choosing Your Font "Voice"

What designers rely on with typography is finding fonts that help reinforce the message of the text being presented. This may simply be a matter of finding a single typeface or two that will become your unique typographic "voice" -- or it may be that you begin to choose different fonts for the project, picking ones that reflect the tone of the text you are providing your students.

When choosing a font for presenting your own materials, you want to consider two types of content:

  • Titles and Headers: Headers are meant to call attention to themselves and set the mood for the text underneath.
  • Body text: This should generally be a little calmer and clearer to read, but still provide some visual interest to your students in order to keep them engaged. When choosing a typeface for body text, though, make sure the one you choose has a regular, bold and italic style.
Credit: Jason Cranford Teague

Figures 2 & 3. Different fonts work better for different subjects. The font Legrand is probably better for a French history title, where as the font Wintermute has a more techno feel for talking about CybeSpace.

Credit: Jason Cranford Teague

You may choose the same font for both cases, but if you do choose different fonts, make sure they are very different. Pairing fonts that are similar but not the same is like wearing two similar but different cloth patterns: they invariably clash.

Finding Fonts

What a lot of people don't realize is that not all fonts are free. In fact, many cost tens or even hundreds of dollars apiece. Even the "free" fonts that come on your computer were actually licensed by the computer manufacturer. You are paying for them in the cost of your computer.

The good news, though, is that there are thousands of free fonts on the Web. One of my favorite repositories for free fonts is FontSquirrel.com. This site has over a thousand fonts to choose from, including over 50 handwritten fonts, and hundreds of clean sans-serif and serif fonts that will work well for body text. My other favorite source for free fonts is Fonts.com, which is home to some of the highest quality typefaces around, including Comic Sans and the new Comic Sans Pro.

Another great alternative to downloading fonts is to make a custom handwritten font with a program like iFontMaker, which allows even a novice to create his or her own custom handwritten font on an iPad ($6.99) or Windows Tablet ($4.99).

Figure 4. The iFontMaker interface for iPad

Credit: Jason Cranford Teague

I used it to create my own handwritten font called JasonSpeaking01. It took me a couple of hours, but the font really has a lot of my own voice in it. If you like this font, you can download it for free.

Figure 5. I created the font Jasonspeaking01 using iFontMaker. It's free online.

Credit: Jason Cranford Teague

Whatever font or fonts you choose to get your message out, make sure you choose one that balances readability with personality, and you will find your students becoming increasingly engaged with whatever text they are reading.

Online Resources

Design 101 for Educators
Make it attractive, easy to read - and more effective for student learning

Comments (4)Sign in or register to postSubscribe to comments via RSS

The Dixie Diarist's picture
The Dixie Diarist
Teacher, Writer, and Artist

Jason,

A bit different subject for Edutopia and for teachers ... but it's worthy. Good pick. No doubt, you can change the whole mood and feel of a document by what font you choose. Professional graphic and book designers know this well.

You and the Edutopians might be interested in a book I recently read ... "Just My Type: A Book About Fonts" ... by Simon Garfield, published by Gotham Books in 2010. It's a fascinating and deeper story about what we look at, and use ourselves, every day of our lives.

In my fine arts class this spring a student chose typography as his project subject ... and he designed a never-before-seen font ... upper and lowercase ... that I've never seen before and, like you, I've been fascinated with the subject for a long time.

Anyhow, he knocked the project out of the park ... and because of all the excitement about the subject he chose and the extremely high quality of his project ... well ... guess what all of his classmates suddenly became interested in?

Right. Typography. They all wanted to name type faces they might design one day ... after themselves. I said, God love you, they might be indecipherable.

They understood.

www.actionjacksonart.com

(1)
Jenifer's picture
Jenifer
Progressive Quaker K-8 school

Our students are exposed to typography all the time. Think advertising, book covers, signs. Integrating arts, including typography, in a class is fun and can take discussions and projects in unexpected directions. (history, economics, color theory, grammar etc) Political posters, campaign literature, music concert posters, etc are rich resource. The information from a typeface can augment the words, colors, images which often lead to theories about history, economics, color theory, fashion, word origins etc.

Chris's picture

I like your article. Typography today is been taken too easy by a lot of designers, but regarding all the little hints and details each character has, typography has to be more a study itself than a small project at school. This is mostly only the beginning of the great love for type.

Check out my blog for some inspiration: http://typostrate.com

Laura Thomas's picture
Laura Thomas
Director, Antioch University New England Center for School Renewal
Facilitator

I find that people either have VERY strong feelings about fonts or they don't even think about them. As one of the latter group, I tend to not even notice and tend to use whatever the machine or app defaults to. This is a great reminder to be as intentional about my font choices as I am about the other instructional choices I make.

The Dixie Diarist's picture
The Dixie Diarist
Teacher, Writer, and Artist

Jason,

A bit different subject for Edutopia and for teachers ... but it's worthy. Good pick. No doubt, you can change the whole mood and feel of a document by what font you choose. Professional graphic and book designers know this well.

You and the Edutopians might be interested in a book I recently read ... "Just My Type: A Book About Fonts" ... by Simon Garfield, published by Gotham Books in 2010. It's a fascinating and deeper story about what we look at, and use ourselves, every day of our lives.

In my fine arts class this spring a student chose typography as his project subject ... and he designed a never-before-seen font ... upper and lowercase ... that I've never seen before and, like you, I've been fascinated with the subject for a long time.

Anyhow, he knocked the project out of the park ... and because of all the excitement about the subject he chose and the extremely high quality of his project ... well ... guess what all of his classmates suddenly became interested in?

Right. Typography. They all wanted to name type faces they might design one day ... after themselves. I said, God love you, they might be indecipherable.

They understood.

www.actionjacksonart.com

(1)

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